As the Super Bowl approaches, restaurants are ramping up their strategies to capitalize on the audience of millions that tune in to watch the big game each year. Many restaurants create specials and discounts around this time to attract customers looking for a place to grab food and drinks during or after the game.
Some popular restaurant Super Bowl strategies include offering discounts and meal deals only available during the game. Offering BOGO deals can be an enticing offer for those looking to feed a crowd, while offering discounts on large orders will often encourage people to come in and try something new. Offering discounts on large orders also helps to attract larger groups, which means more sales for your restaurant. Restaurants may also partner with local breweries or distilleries to offer specials on drinks that make the experience even more enjoyable and profitable. It’s going to be a big event, so best to prepare! Double up on your preparations for serving drinks and appetizers to prepare for the uptick in volume.
Another popular restaurant strategy for Super Bowl Sunday is to offer viewing parties with tasty food and drinks. Restaurants can create a fun atmosphere by adding decorations, including TVs tuned into the game, and offering halftime discounts or promotions. Many restaurants will also capitalize on advertising during the game, creating ads specific to their Super Bowl offerings. Use menu designs, table tents, and signage to showcase your specials and drinks. Well-lit, aesthetically pleasing photos of your menu items will inspire diners to order your food. After all, we also eat with our eyes.
Finally, restaurants should focus on providing excellent service throughout the game and beyond. Promoting a great experience can help create customer loyalty, leading to return visits even after the Super Bowl. Servers and table bussers will be bustling. You can make their jobs more efficient using TerraSlate Waterproof menus and table tents. Because they are waterproof and repel liquids, including grease, they are easy to clean between parties of guests. On top of that, TerraSlate Waterproof menus are coated in an antimicrobial, antiviral coating that helps prevent the spread of germs. It’s a no-brainer for helping things out a little bit on one of your busiest days.
By taking advantage of these strategies, restaurants can capitalize on the Super Bowl audience and increase their profits. With the right combination of discounts, specials, and promotions, restaurants can create an unforgettable experience for their customers on Super Bowl Sunday.